Ad of the Day | Bouygues Telecom: On The Road


Media Type:

Film Film







The number one wish this summer for French people is to travel more. And not on a deserted island but across the country. With 7 French cities among the top 10 dream places to visit in 2022, people are looking forward to rediscovering their country. That's why Bouygues Telecom, along with longstanding ad agency BETC, is launching a new campaign highlighting the performance of its 4G and 5G networks. The quality of the cellular coverage is demonstrated through a road trip in which young people share precious moments with their grandmother across the country.


Advertising Agency:

BETC, Paris, France


May, 2022

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