Ad of the Day | Cemento Sol: SightWalks
Media Type:
Film
Brand
Agency
Country:
Industry:
Circus Grey Peru joined forces with Cemento Sol and the Miraflores District Municipality to revamp the sidewalks in Lima municipality by installing a system of tactile tiles. These tiles enable visually impaired individuals to navigate with complete autonomy. It's an innovative system developed and co-created with associations dedicated to the visually impaired in Peru, expanding on and improving the existing signage system present in major cities worldwide.
Credits
Advertising Agency:
Circus Grey, PeruGlobal Chief Creative Officer:
Gabriel SchmittPresidente & CCO Grey Latam:
Diego MedvedockyGlobal Head of Creative Excellence:
Maru SokolowskiChief Reputation Officer Grey Latam:
Florencia KesslerCreative Chairman & CEO:
Jose Rivera y PierolaExecutive Creative Director:
Gonzalo AsteCreative Directors:
Percy Rocha, Miguel UcananHead of Content:
Rodrigo CastroAccount Director:
Vanessa OrtegaAccount Supervisor:
Lizet Gonzales, Vanessa GrahamAccount Executive:
Lorena Gomez , Yessica OrdonezHead of Production:
Vanessa GomezProduction Director:
Kathy SantillanaDate:
December, 2023More from Unacem
Unacem: Life signal
0.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign