Ad of the Day | Hanes: Ball-ance
Media Type:
Film
Security + separation are part of the package with Hanes Total Support Pouch in a hilarious spot that’s all about perfect ball-ance. The attention-grabbing commercial was edited by Cut+Run’s Frank Effron and directed by Tool’s Paul Briganti for The Martin Agency and perfectly delivered by the spot’s hero who is relaxed but definitely doesn’t let things all hang out. "Cradle your nethers and your life will be light as a feather."
Credits
Advertising Agency:
The Martin Agency, USASenior Content Producer:
Arielle BlaisChief Creative Officer:
Danny RobertsonCreative Director:
John SzalayCopywriter:
Jacob PankeyArt Director:
Rushil NadkarniProduction Company:
Tool of North AmericaDirector:
Paul BrigantiEditorial Company:
Cut + RunEditor:
Frank EffronProducer:
Jared ThomasEP:
Amburr FarlsManaging Partner:
Michelle EskinVFX / Finishing:
The MillDate:
March, 2021
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 21, 2026
The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace
D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work
Aug. 21, 2026
Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?
Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch