Ad of the Day | Hanes: Ball-ance

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

Security + separation are part of the package with Hanes Total Support Pouch in a hilarious spot that’s all about perfect ball-ance. The attention-grabbing commercial was edited by Cut+Run’s Frank Effron and directed by Tool’s Paul Briganti for The Martin Agency and perfectly delivered by the spot’s hero who is relaxed but definitely doesn’t let things all hang out. "Cradle your nethers and your life will be light as a feather."

Credits

Advertising Agency:

The Martin Agency, USA

Senior Content Producer:

Arielle Blais

Chief Creative Officer:

Danny Robertson

Creative Director:

John Szalay

Copywriter:

Jacob Pankey

Art Director:

Rushil Nadkarni

Production Company:

Tool of North America

Director:

Paul Briganti

Editorial Company:

Cut + Run

Editor:

Frank Effron

Producer:

Jared Thomas

Managing Partner:

Michelle Eskin

VFX / Finishing:

The Mill

Date:

March, 2021