Ad of the Day | IGA: Inseparables

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Industry:

Retail Services

The story of a growing friendship between Anto and Maxime, both full of curiosity and passionate about food.

Credits

Advertising Agency:

Sid Lee, Montreal, Canada

Executive Creative Director:

Alex Bernier

Creative Director:

Julie Desrochers

Creative Team:

Alexandre Béland, Alexis Caron-Côté

Account Services Director:

Geneviève Boulanger

Account Director:

Brian Feeny

Account Services Team:

Judith Dupuis, Catherine Savoie

Strategy:

Manuel Gobeille-Leblanc

Social Media:

Odile Archambault, Lea Monaco, Laurent Tremblay

Media Agency:

Carat

Production:

Alex Pagot, Mélanie Parisi/ Mathematic Studio

3D Director:

Bertrand Bey

Production, Sid Lee:

Carolyne Goyette

Audio & Music:

Paul-Étienne Côté, Dominic Cabana, Olivier Girard/ Circonflex

Original Song:

Jean-Jacques Goldman

Date:

November, 2019

Latest News

Sep. 28, 2026

MOX Builds Visceral new Brand Identity for Formula E as the Championship Accelerates Into Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing