Ad of the Day | Jack in the Box: Smash the Haters

9.2

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Restaurant, Cafe

Creative collaboration studio DOMO premieres its latest hidden camera-style brand collaboration with Jack in the Box and TBWA\Chiat\Day. The films, directed by Jonathan Klein, see staunch fast-food dissenters change their opinions in real-time after tasting Jack in the Box’s unique take on the smash burger: The Smashed Jack.

Credits

Advertising Agency:

TBWA\Chiat\Day, LA, USA

Collaboration Company/Production:

Domo

Executive Creative Director:

Andre Stringer

Director:

Jonathan Klein

Managing Partner, Executive Producer:

Rani Melendez

Chief of Staff, Executive Producer:

Alison Bayer Brown

Producer:

Erik Press

Production Supervisor:

Greg Caruso

Assistant Supervisor:

Caitlin Wachs

1st AD:

Yvonne Wang

2nd AD:

Franny Stafford

DP:

Zack Galler

1st AC:

Ian Barbella

1st AC:

Christine Hodinh

2nd AC:

Brittany Meadows

DIT:

Scott Resnick

Gaffer:

Len Levine

BB Electric:

James Ginn

Key Grip:

Max Joslyn

BB Grip:

Izzy Ernst

Production Designer:

Chelsea K. Oliver

Prop Master:

Jeremy Thompson

Propmaker:

Mark Burton

Food Stylist:

Kris Foreman-Swanson

Asst Food Stylist:

Carolyn Sato

Asst Food Stylist:

Kat Mirtsopoulos

Asst Food Stylist:

Michel Dujol

VTR:

Tom Myrick

Sound Mixer:

Cole Chamberlain

Boom Op:

Ben Greaves

Location Manager:

John Lowe

Editorial Company:

Rock Paper Scissors

Editor:

Haines Hall

Assistant Editor:

Jack Kanner

Camera Operator:

Mika Levin

VFX Company:

Domo

VFX Artist:

Sven Dreesbach

VFX Producer:

Erik Press

Post Producer:

Erik Press

Colorist:

Pat Fitzgerald

Date:

March, 2024

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