Ad of the Day | Motrio: The Ranch

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

For more than 20 years, the brand has been keeping engines running everywhere with more than 1,400 independent garages in France. Today, it is taking a major communications turn with an ambitious campaign and a new brand signature: your car is our drive. A new positioning that expresses the fact that behind every Motrio garage, there’s an enthusiast who really loves and knows your car.

Credits

Advertising Agency:

Buzzman, Paris, France

Chairman & Creative Director:

Georges Mohammed-Chérif

CEO:

Julien Levilain

Managing Director in charge of New Business:

Julien Liberge

Managing Director in charge of Strategies:

Clément Scherrer

Creative Directors:

David Derouet, Patrice Lucet

Artistic Directors:

Hugo Piedfort, Max Cossart

Assistant Artistic Director:

Baptiste Vernier

Copywriter (for the TVC):

Hugo Piedfort, Max Cossart

Project Manager New Business:

Mathieu Gonzalez

Senior Planner:

Alexandre Honoré

Account Manager:

Nina Fernandes

Deputy Managing Director in charge of Social Media:

Pierre Guengant

Head of PR & Communication:

Paul Renaudineau

PR & Communication Manager:

Marie Smid

Head of Production:

Vanessa Barbel

TV Producer Senior:

Ayman Jaroudi

TV Producer:

Élodie Aubry

Head of Art Buying & Photo Production:

Assya Mediouni

Art Buyer:

Chiara Prol

Print Production:

Romain Chassaing

Head of Motion:

Théo Berdrin

Motion Designer:

Mélanie Martin

Film Production & Post-Production:

Birth

Director:

Hugues De La Brosse

Producer:

Hugo Besson

Sound Production:

Start-Rec

DOP:

Rodrigo Prieto

Renault Global CMO & Chief Branding Officer for All Brands:

Arnaud Belloni

VP Creative Marketing:

Claudine Borel

Independent Aftermarket Director & Direction of Motrio BU:

Guy-Olivier Ducamp

Motrio Communication Coordinator:

Martina Sollazzo

Date:

June, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Bountiful Cow Wins Butternut Box Brand Media Account

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Sep. 25, 2026

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design