Ad of the Day | Motrio: The Ranch

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

For more than 20 years, the brand has been keeping engines running everywhere with more than 1,400 independent garages in France. Today, it is taking a major communications turn with an ambitious campaign and a new brand signature: your car is our drive. A new positioning that expresses the fact that behind every Motrio garage, there’s an enthusiast who really loves and knows your car.

Credits

Advertising Agency:

Buzzman, Paris, France

Chairman & Creative Director:

Georges Mohammed-Chérif

CEO:

Julien Levilain

Managing Director in charge of New Business:

Julien Liberge

Managing Director in charge of Strategies:

Clément Scherrer

Creative Directors:

David Derouet, Patrice Lucet

Artistic Directors:

Hugo Piedfort, Max Cossart

Assistant Artistic Director:

Baptiste Vernier

Copywriter (for the TVC):

Hugo Piedfort, Max Cossart

Project Manager New Business:

Mathieu Gonzalez

Senior Planner:

Alexandre Honoré

Account Manager:

Nina Fernandes

Deputy Managing Director in charge of Social Media:

Pierre Guengant

Head of PR & Communication:

Paul Renaudineau

PR & Communication Manager:

Marie Smid

Head of Production:

Vanessa Barbel

TV Producer Senior:

Ayman Jaroudi

TV Producer:

Élodie Aubry

Head of Art Buying & Photo Production:

Assya Mediouni

Art Buyer:

Chiara Prol

Print Production:

Romain Chassaing

Head of Motion:

Théo Berdrin

Motion Designer:

Mélanie Martin

Film Production & Post-Production:

Birth

Director:

Hugues De La Brosse

Producer:

Hugo Besson

Sound Production:

Start-Rec

DOP:

Rodrigo Prieto

Renault Global CMO & Chief Branding Officer for All Brands:

Arnaud Belloni

VP Creative Marketing:

Claudine Borel

Independent Aftermarket Director & Direction of Motrio BU:

Guy-Olivier Ducamp

Motrio Communication Coordinator:

Martina Sollazzo

Date:

June, 2025

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