Ad of the Day | Netflix: Wednesday's Black Tears

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Philippines

Industry:

Media

Things are not what they seem in season two of hit Netflix series "Wednesday", as star Jenna Ortega’s Wednesday Addams character encounters new foes and woes in the gothic halls of Nevermore Academy. Leveraging that sense of dark mystery and intrigue, creative agency GIGIL transformed one of the main character’s frightful experiences — crying black tears — into an audacious and attention-grabbing installation in one of Manila’s busiest commercial hubs.

Credits

Advertising Agency:

GIGIL Manila

Chief Creative Officer:

Badong Abesamis

Chief Creative Officer:

Herbert Hernandez

Managing Partner:

Jake Yrastorza

Creative Director:

Leslie Cua

Associate Creative Director:

Alvin Adriano

Head of Art:

Ronchris Cosme

Art Directors:

Nina Rivera, Haui Sacay

Copywriter:

Brandon James Talip

Group Account Director:

Micco Balana

Account Director:

Abi Reyes

Account Manager:

Robert Pabiling

Account Manager:

Jordan Chua

Freelance Art Director:

Amper Melo

Art Intern:

Ashley Creencia

Activation Producer:

Ma. Pamela G. Ungco

Production Supervisor:

Jamie Franz C. Ramos

Set-up Supervisor:

Joemar D. Tan

Production Assistant:

Ernesto L. Co Jr.

President:

Diosa O. Blancaver-Baldoz

VP of Operations:

Rowland Christian C. Baldoz

Project Manager:

Val Jose Magsajo

Admin:

Phoebe Mervic G. Guarino

Supervisor:

John Reyes

Producers:

Sasa Abella, Denise Blanco Elizon

Director/Editor:

Sherard Yu

Audio Engineer:

Vener Ariston

Project Manager:

Jayann Carreon Bautista

Photographer:

Jeth Wayne Esplana

Production Assistants:

Sebastian Guerzon, Michael Culaste, Joseph Magnaye, Jayson Dumpa

Date:

October, 2025

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