Ad of the Day | Payless: The Payless Experiment

9.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Payless Increases Value of Products With "Palessi" Fake Store

Credits

Concept:

Doug Cameron, Tommy Noonan

Chief Creative Officer / Copywriter:

Doug Cameron

Executive Creative Director / Art Director:

Tommy Noonan

Creative Director:

Mauricio Alarcon

Account Director:

Patrick McCormick

Director / Executive Producer:

David Logan

Assistant Directors:

Doug Cameron, Tommy Noonan

Line Producer:

Kelly Scott

Production Manager:

Jerry terHorst

Production Coordinator:

Jonathan D. Ortiz

Production Designer:

Ricardo Jattan

Director of Photography:

Shane Collins

Camera Operator:

Andrew Sanchez

1st AD:

Cody Boessen

Editorial:

Beast

Senior Editor:

Brian Sanford

Executive Producer:

Melissa Lubin

Post Producer:

Michael Beltrame

Assistant Editor:

Joseph D’Amato

After Effects:

Christian Matts

Colorist:

Lez Rudge/ Chimney

Online Conform:

Scott Bravo/ Beast

Date:

November, 2018

Latest News

Aug. 05, 2026

The Hidden Opponent Enters its Next Chapter with the Promotion of Leeann Passaro as Executive Director

In the role, Passaro will guide The Hidden Opponent’s next phase of growth, helping scale its impact while strengthening the programs

Aug. 05, 2026

Reverie Content Signs Directing Duo CALL ME AL

The husband-and-wife directing duo, Phillip Montgomery and Alisa Allapach, met on the set of a commercial spot ten years ago