Ad of the Day | Renault: Push it to the Limit

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

More than 10 years ago, Renault shattered the codes of the B segment by infusing Captur with the DNA of a "car for living". Building on its success, with over 2 million vehicles sold, Captur continues to stand out from the crowd. It's even more in tune with the times, with a new, more assertive design, a full hybrid E-Tech engine, and OpenR Link with integrated Google. This is an opportunity for the brand and its agency, Publicis Conseil, to write a new chapter in the saga.

Credits

Advertising Agency:

Publicis Conseil

President:

Agathe Bousquet

CEO/CCO:

Marco Venturelli

ECD:

Marcelo Vergara

Artistic Director:

Clément Palouzier

Designer Editor:

Antoine Querolle

Head of Agency Producer:

Caroline Petruccelli

Producer Agency:

Nelly Cohen

Global Strategy Director:

Philippe Martin-Davies

Media Planning:

Nicolas Izel

Traffic Creation Manager:

Solene Chalmey-Meysselle

Sales Managers:

Hugues Reboul, Gregoire Verdet, Emmanuelle Henry, Laura Perron, Marine Ollivier

Process Manager:

Stephanie Naudin

Production Company:

Soldats

Director:

Rodrigo Saavedra

Executive Producers:

Perrine Schwartz, Pierre Cazenave-Kaufman

DOP:

Benjamin Todd

Production Designer:

Jose Tirado Muñoz

Costume Designer / Wardrobe Stylist:

Nuria Dura Soler

Line Producer:

Julien Berlan

Production Coordinator:

Carole Guy

1st Assistant Director:

Didier Mallet

Service Production Company:

Bas Production

Executive Producer:

Andrej Caruso

Line Producer:

Sasa Bijelic

Post Production House:

1to1

Editor:

Manuel Coutant

Colorist:

Julien Alary

Post-Producers:

Ulyssia Marchais, Gregoire Giral

3D & VFX:

Digital District

VFX Supervisor:

Stephane Amram

Additional 3D shot:

Globetrotter

Sound Agency:

Start-Rec

Renault Responsables Advertiser:

Arnaud Belloni, Laurent Aliphat, Hortense Isnard, Xavier Hourdeau, Idriss Ben-Abdallah

Date:

April, 2024

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