Amgen: Porcelain bones
Media Type:
OnlineCountry:
Industry:
Les Gaulois agency proudly present you the promotional campaign of Amgen for the occasion of World Osteoporosis Day.
Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%.
This disease affects 1 out of 3 women over the age of 50...
A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis.
These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message:
“Untreated, osteoporosis makes the bones as fragile as this porcelain”.
Credits
Advertising Agency:
Les Gaulois, FranceChief Creative Officer:
Xavier BeauregardArt Director:
Aurélien BigotCopywriter:
Benjamin Le CozTv Producer:
Ingrid VasseurProduction:
WandaDirectors:
Les Colts, The CabsDate:
December, 2016Ad of the day
Ad of the Day | Nestle: Unforgettable Recipes 10.0 Ad of the Day | Teamwork.com: The Client 10.0 Ad of the Day | Lindex: Underwear for Life 10.0Latest News
Apr. 25, 2024
Rodeo Show Signs Uri Schutzer
Rodeo Show announces the signing of award-winning director Uri Schutzer for commercial representation in the US market
Apr. 24, 2024
Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste
Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG