AXA: Smart bell
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB Warsaw and AXA, one of Europe’s leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.
Credits
Advertising Agency:
FCB Warsaw, PolandChief Creative Officer:
Luis DiasCopywriter:
Mikolaj StefanskiArt Director:
Kaja DobrzańskaAccount Director:
Monika SosnowskaAccount Manager:
Marlena MikinaAgency Producer:
Robert WawszczykProduct Constructor:
Szymon PeplinskiProduct Designer:
Adrian DutkowskiDate:
April, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design