Bathstore: Wash Away

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

The bathroom retailer Bathstore has relaunched with a striking new ad campaign. In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the bathroom mirror and finds her skin covered in tweets, texts, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack.

Credits

Advertising Agency:

Atomic London, UK

Date:

February, 2020

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