Bayer Aspirin: HeroSmiths

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Pharmaceutical

It’s time to make saving lives something common. In the US, there’s a heart attack every 42 seconds. We need the most common heroes to rise up.

Credits

Advertising Agency:

Energy BBDO, Chicago, USA

Chief Creative Officer:

Andrés Ordóñez

Executive Creative Director:

Alistair Robertson

Creative Directors:

Josh Gross, Pedro Pérez

Associate Creative Directors:

Agustin Ballerio, Alejandro Juli, Fernando Passos

Art Director:

Chris Cavalieri

Lead Designer:

Hung Vinh

Head of Integrated Production:

Rowley Samuel

Executive Director of Content & Delivery:

Brian Cooper

Executive Producer:

Jeff Drooger

Senior Integrated Producer:

Elena Robinson

Director of Music:

Daniel Kuypers

Associate Music Producer:

Nick Maker

Global Client Service Director:

David Goring-Morris

Client Service Director:

Katie Clow

Account Director:

Trish von Rein

Account Executive:

Kristen Schumacker

Group Planning Director:

Catrina McAuliffe

Planning Director:

Brian Stout

Senior Planner:

Jesse Unger

Production Company:

Maverick NYC

Director:

David Garcia

Executive Producer:

Brad Johns

Editorial Company:

AMV Flare

Executive Producer:

Mitch Monzon

Editors:

Sean Berringer, Jill Dugan, Casey Cobler

Digital Agency:

iCrossing

Senior Account Director:

Al DeDona

Senior Strategy Director:

Catherine Mevs

Account Manager:

Amanda Neil

Media Agency:

MediaCom

Communications Planning Director:

Matthew Gunther

Strategy Director:

Charlie Singer

Director, Paid Social:

Aaron Welch

Date:

February, 2017

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