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New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue

Dec. 04, 2025

New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue

Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively

Havas Strengthens its Experiential Marketing Arm, Havas Play, with UK-Based Bearded Kitten Acquisition

Dec. 04, 2025

Havas Strengthens its Experiential Marketing Arm, Havas Play, with UK-Based Bearded Kitten Acquisition

Award winning experiential agency Bearded Kitten was Brand Experience Agency of the Year at the Campaign UK Agency of the Year Awards 2022