BPI Bank: It' s a Girl

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Portugal

Industry:

Financial Services

Over the last decade, participation in women’s football in Portugal has grown by over 400% to 15,000 athletes. The goal is to reach 75,000 by 2030. Set to Tom Odell’s Another Love, "It's a Girl" is both a tribute to this team’s achievement and inspiration for girls everywhere. It has already gone viral, clocking up more than 5m views in 7 days.

Credits

Advertising Agency:

Dentsu Creative, Portugal

CEO:

Tomas Froes

CCO:

Lourenco Thomaz

Executive Creative Director:

Ivo Purvis

Head of Strategy:

Patrick Stilwell

Art Director:

Ricardo Marques

Copywriter:

Joao Moura

Head of Production:

Martim Lemos

Account Director:

Paula Cardoso

Production Company:

Ministerio dos Filmes

Executive Producer:

Alberto Rodrigues

Film Director:

Marco Martins

DOP:

Carlos Lopes

Post Production:

Glimpse

Sound Design:

Guel Studios

Music:

Another Love by Tom Odell

Date:

June, 2023