BT: Grannies try Snapchat
Media Type:
Online
Brand
Agency
Country:
Industry:
Ever wondered what would happen if you gave grannies that have never used social media before, free reign on Snapchat? So did BT, who masterminded a social experiment and filmed it. BT invited eight over-65s to try the popular Snapchat lenses for the very first time, capturing their candid reactions which ranged from fits of laughter to total bewilderment.
Credits
Advertising Agency:
FHF London, UKDate:
October, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing