BYD: The Soap Operaverse
Media Type:
Online
Brand
Agency
Country:
Industry:
What if real car ads were seamlessly woven into a TV show’s storyline instead of airing during commercial breaks? That’s exactly what happened when Chinese electric vehicle manufacturer BYD joined forces with the creative agency We and TV Globo’s telenovela Renascer. It may sound like fiction, but it’s completely real.
Credits
Advertising Agency:
We Agency, BrasilChief Executive Officer:
Fabio RosinholiChief Creative Officer:
Armando Araújo, Eriberto RamosChief Operating Officer:
Alexandre UgadinCreatives:
Armando Araujo, Leandro Marchiori, Marcos Hosken, Otavio Mastrogiuseppe, Victor Breda, Caique Dantas, Adriano Tozin, Sergio SimoesDate:
April, 2025
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Oct. 02, 2026
Crufts Appoints Tommy to Create new Campaign Platform for 2027
New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience