BYD: The Soap Operaverse

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Automotive

What if real car ads were seamlessly woven into a TV show’s storyline instead of airing during commercial breaks? That’s exactly what happened when Chinese electric vehicle manufacturer BYD joined forces with the creative agency We and TV Globo’s telenovela Renascer. It may sound like fiction, but it’s completely real.

Credits

Advertising Agency:

We Agency, Brasil

Chief Executive Officer:

Fabio Rosinholi

Chief Creative Officer:

Armando Araújo, Eriberto Ramos

Chief Operating Officer:

Alexandre Ugadin

Executive Creative Director:

Kleyton Mourão, Carlos Schleder

Creative Directors:

Marcos Hosken, Leandro Marchiori

Creatives:

Armando Araujo, Leandro Marchiori, Marcos Hosken, Otavio Mastrogiuseppe, Victor Breda, Caique Dantas, Adriano Tozin, Sergio Simoes

Date:

April, 2025