BYD: The Soap Operaverse
Media Type:
Online
Brand
Agency
Country:
Industry:
What if real car ads were seamlessly woven into a TV show’s storyline instead of airing during commercial breaks? That’s exactly what happened when Chinese electric vehicle manufacturer BYD joined forces with the creative agency We and TV Globo’s telenovela Renascer. It may sound like fiction, but it’s completely real.
Credits
Advertising Agency:
We Agency, BrasilChief Executive Officer:
Fabio RosinholiChief Creative Officer:
Armando Araújo, Eriberto RamosChief Operating Officer:
Alexandre UgadinCreatives:
Armando Araujo, Leandro Marchiori, Marcos Hosken, Otavio Mastrogiuseppe, Victor Breda, Caique Dantas, Adriano Tozin, Sergio SimoesDate:
April, 2025
Ad of the day
Ad of the Day | O Boticario: Plans
9.0
Ad of the Day | Croatia Polyclinics: Your Posture is Your Future
9.6
Ad of the Day | Aviva: The Night Job
9.3
Latest News
May. 13, 2025
Gerety Awards 2025 VIP Diamond BBQ Party
As the Gerety jury commence judging, the countdown begins for the shortlist announcement and the renowned VIP Diamond BBQ party that is celebrated in Cannes every year
May. 13, 2025
Cannes Lions Honours Adobe Chair and CEO Shantanu Narayen as Inaugural Creative Champion of the Year
New award honors Narayen’s commitment to championing creativity worldwide