Changan: Stay off the Road, 1

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Chile

Industry:

Automotive

COVID-19 has most of the world in lockdown, including us. So we started looking outside way more often and noticed that streets were empty, but that didn’t bother us. Changan believes that in this context, streets look way better empty. So let’s stay safe and keep them that way. And suddenly the streets looked better without us. Stay off the road.

Credits

Advertising Agency:

Wolf BCPP, Santiago, Chile

Creative Director:

Sebastian Castillo

Art Director:

Nicolás Mardones

Copywriter:

Jorge Saint-Jean

Date:

March, 2020