Cheetos and Doritos: Renaissance of Snacking

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Confectionery, Snacks

GUT Miami announces today a new creative campaign for PepsiCo Foods, redefining what iconic snacking looks like and helping debut Doritos® and Cheetos® SIMPLY NKD™: a bold reinvention of two of America’s most beloved snacks, now crafted with no dyes or artificial flavors.

Credits

Advertising Agency:

GUT, Miami, USA

Founder & Creative Chairman:

Gastón Bigio

Founder & Creative Chairman:

Anselmo Ramos

Global CEO:

Andrea Díquez

Global CSO:

Fernando Ribeiro

Global CGO:

Carmen Rodríguez

Global Head of Operations & Culture:

Agustina Garavilla

Global Chief Communications Officer:

Christine Prins

Global Chief Intelligence Officer:

Christian Pierre

CCO:

Juan Javier Pena Plaza

CCO:

Ricardo Casal

US CEO:

Sandra Alfaro

US Chief Strategy Officer:

Natalia Davila

Head of Brand Leadership:

Tristan Stevens

Executive Creative Director:

Justin Enderstein

Creative Directors:

Bruno Riberio, Rafa de Miranda

Associate Creative Directors:

Caroline Webster, Scarlett Maestre

Sr. Art Directors:

Alec Plourde, Mati Cachiquis

Art Director:

Amanda Rose Cabrera

Copywriter:

Kianna Coley

Jr. Art Director:

Silvana Silva

Account Supervisor:

Laila Houser

Account Director:

Katheryn Batista

Resourcing Director:

Marcy Marrero

Director of Project Management:

Kristy Garcia

Sr. Project Manager:

Francis Clemenza

Group Strategy Director:

Matias Candia

Junior Strategist:

Veronica Diaz

Head of Design:

Marcio Doti

Director of Communications, North America:

Alie Coolidge

Senior Producers:

Carlos Torres, Rafael Sanchez

Junior Producer:

Gabriella Delgado

Production Company:

Lobo

Creative Director:

Mateus de Paula Santos

Directors:

Mateus de Paula Santos, Diogo Kalil

Managing Partner:

Luis Ribeiro

Executive Producer:

Su Constantine

Date:

December, 2025

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