Citi: Escalator

6.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

This International Women’s Day, Citi introduced an energetic spot showcasing their commitment to investing in opportunities for more than 10 million women globally by 2025.

Credits

Advertising Agency:

Publicis, NY, USA

Creative Director:

Kim Davies

Chief Creative Officer:

Erica Roberts

Executive Creative Director:

Robert Clifton

Associate Creative Director, Art:

Deanna Solis

Associate Creative Director, Copy:

Chloe Grindle

Senior Copywriter:

Caroline Monday

Director, Integrated Production:

Tim LeGallo

Senior Producer:

Rachel Tierney

SVP, Group Business Director:

Megan O'Grady

SVP, Group Account Director:

Michelle Unverzagt

Account Director:

Jorge Rivadeneyra

Production Company:

BR·F

Director:

Nicolina Knapp

Producer:

Sophie Brooks

Director of Photography:

Sophie Olsson

Choreographer:

Coral Dolphin

Executive Producer:

Michael McQuhae

Talent:

Belen Leroux

Interim Chief Marketing Officer:

Tina Davis

SVP, Global Advertising:

Martha Foster, Gregory Lewis

VP, Global Advertising:

Oury Tamboura

Date:

March, 2022

Latest News

Sep. 08, 2026

New Study Finds Early DTT Switch-off Could Put Radio Services at Risk

The government is currently considering two possible timelines for a managed transition to internet-only TV services – 2034 and 2044

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"