Coco de Mer: Hypnotic, 2

9.6

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

The concept and embroidery designs focus specifically on a study into the sexually metaphorical use of fruit and flora for expressions of sensuality, temptation, and seduction. The concept interprets a study into Botticelli’s infamous ‘Primavera’, a hypnotic allegory based on the lush growth of Sprint. Photographer Rankin & Eminent Creative director Neel Majumder, channels the work of the Italian Renaissance for Coco de Mer’s spring-summer 2019 campaign. The UK-based lingerie brand celebrates the female form with a shoot inspired by Sandro Botticelli’s famous ‘Primavera’ painting.

Credits

Advertising Agency:

The Full Service, London, UK

Executive Creative Director:

Neel Majumder

Photographer:

Rankin

Executive Producer:

Nicola Kenney

Digital:

Neil Bennett, Alex Gale

Art Department:

Kenzie Yeo Donaldson, Amelia Tavenner, Archie Harding, Sadie Haque, Ellie Koslowsky

Producer:

Christine Wright

Date:

January, 2019

Latest News

Oct. 09, 2026

Matthieu Elkaim Joins one of France's Most Iconic Production Companies, La Pac

Over the course of his career, he has created campaigns for an extensive roster of iconic brands, from Nike and Mercedes to Ubisoft

Oct. 09, 2026

Sun Valley Hands the Camera to the Mountain Community in Latest "Ski on the Sunny Side" Ad Campaign

The campaign runs from August through April 2027 across video, social, out-of-home, digital banners and email