Continental: The Sticky Hoardings
Brand
Agency
Country:
To show Continental tires' Contact Technology, we created a billboard with a special rip that would get the footballs stuck once the players shot against it.
Credits
Advertising Agency:
Grupo Rái, Sao Paulo, BrazilCEO:
Fábio BurgExecutive Creative Director:
Mauricio CavalcantiArt Director:
Flávio SantosCopywriter:
Marcos AlvesProducer:
Aretha AyalaDate:
September, 2015
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing