Deisel: Go With The Fake

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

Diesel secretly opened an authentic knock-off store called Deisel on Canal Street, very far from Fifth Avenue or the other fashion landmarks, and right in the heart of New York City’s most famed fake-fashion destination. The unsuspecting shoppers probably did not realize then, but the items they bought at the Deisel store were actually one-of-a kind pieces specially crafted by Diesel design team disguised with fake Deisel branding. Those lucky shoppers took home some rare pieces, very likely to become collector’s items. Operating in the original style of its Canal Street neighbors, the store’s interiors and selling experience played out authentically, and the whole experiment was caught in a video that celebrates those who are brave enough to venture off the beaten path to find their own unique style.

Credits

Advertising Agencies:

Publicis, New York, USA, Publicis Italy

Chief Creative Officer:

Andy Bird

Executive Creative Directors:

Luca Pannese, Luca Lorenzini

Associate Creative Director / Copywriter:

Bryce Hooton

Associate Creative Director / Art Director:

Kristen Koop

EVP, Chief Production Officer:

Lisa Bifulco

VP, Executive Producer:

Tim Legallo

Business Manager:

Adrienne Ludvigsen

Account Directors:

Melanie Lyon, James Bundy

Chief Executive Officer, Publicis Italy:

Bruno Bertelli

Executive Creative Director, Publicis Italy:

Cristiana Boccassini

Digital Creative Directors, Publicis Italy:

Milos Obradovic, Mihnea Gheorghiu

Head of Social:

Stefano Perazzo

Social Media Manager:

Doina Tatu

Strategic Planner:

Noa Dekel

Account Team, Publicis Italy:

Barbara Pusca, Camilla Poli

Production Company:

Rival School Pictures

Director:

Andrew Lane

Executive Producer:

James Blom

Production Supervisor:

Doug Smith

Assistant Production Supervisor:

Connor Vassar

Editorial Company:

Cosmo Street

Editor:

Aaron Langley

Producer:

Paolo Solarte

Audio Record / Mix:

Duotone

Music:

Alessandro Cristofori, Diego Perugini/ Stabbiolo Music

Date:

February, 2018

Ad of the day

Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Vue: Feel it Forever 9.0 Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive 9.0

Latest News

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025