Deuter: Back in Balance

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Australia

Perfect weight distribution along your spine. The DEUTER Active-Comfort-Fit system makes sure that the weight of the DEUTER hiking backpacks is evenly distributed along the human back. For a perfectly balanced, healthy posture.

Credits

Advertising Agency:

Heimat Wien, Vienna, Austria

Creative Directors:

Simon Pointner, Philip Krautsack

Art Directors:

Fabian Kohlert, Simon Pointner

Copywriters:

Philip Krautsack, Felix Hohmann

Photographer / Retoucher:

Mladen Penev

Date:

March, 2020

Latest News

Aug. 03, 2026

Cut+Run Welcomes Heidi Black as Editorial Partner

Black comes to Cut+Run from a 28-year career at Whitehouse Post, where she started as a runner and worked her way up under the mentorship of Rick Lawley and Sue Dawson

Aug. 03, 2026

Starbucks Launches Illustration Club to Champion UK Creative Talent

Initiative in partnership with artist Yinka Ilori MBE invites the UK to reimagine the iconic Starbucks cup, with mentorship and national showcase up for grabs