Deutsches Kinderhilfswerk: The Namechanger

10.0

Brand

Agency

Country:

Credits

Advertising Agency:

Jung von Matt, Hamburg, Germany

Creative Director:

Frank Seiler

Art Directors:

Michael Wilde, Juliana Paracencio, Barbara Dirscherl

Copywriters:

Luiz-Vicente Simoes, Sandra Eichner, Sofia Christidou

Photographers:

Erik Rosenberg, Tobias Gromatzki

Executive Creative Directors:

Dörte Spengler-Ahrens, Raphael Brinkert

Production:

Bears calling

Director:

Paul Gerwien

Date:

March, 2016

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration