DIRECTV GO: The Pirate Match
Media Type:
Online
Brazil is one of the biggest consumers of pirated pay-tv in the world. Around 33 million Brazilians access this content regularly, with football being one of the most popular products on these platforms.
To highlight this reality, and in an effort to disrupt the broader piracy ecosystem in the country, DIRECTV GO and Mirum Brazil broadcast ‘The Pirate Match’, a live-streamed football match where everything was fake.
Credits
Advertising Agency:
Mirum, BrazilDate:
March, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport
Sep. 28, 2026
Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing