DIRECTV GO: The Pirate Match
Media Type:
Online
Brazil is one of the biggest consumers of pirated pay-tv in the world. Around 33 million Brazilians access this content regularly, with football being one of the most popular products on these platforms.
To highlight this reality, and in an effort to disrupt the broader piracy ecosystem in the country, DIRECTV GO and Mirum Brazil broadcast ‘The Pirate Match’, a live-streamed football match where everything was fake.
Credits
Advertising Agency:
Mirum, BrazilDate:
March, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Jul. 09, 2026
Havas Strengthens its Experiential Marketing Offering with Acquisition of Spanish Agency MUT
The acquisition strengthens Havas' leadership in brand experiences while advancing its growth strategy in Spain