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Brand

Agency

Country:

Credits

Advertising Agency:

Loducca, Brazil

Creative:

Raphael Franzini

Head of Design:

Gustavo de Lacerda

Creative Directors:

Cássio Moron, Fábio Saboya, Sérgio Mugnaini

Chief Creative Officer:

Guga Ketzer

Programmers:

Raphael Franzini, Vítor Manfredini

Account Director:

Wilson Negrini

Date:

December, 2012

Oct. 02, 2026

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy