Elite Chocolate: Embracing the Haters
Media Type:
DM
Brand
Agency
Country:
Industry:
Relaunching Elite Chocolate’s classic chocolate bars Israelis love to hate.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelChief Executive Officer:
Ben MuskalChief Creative Officer:
Yaron PerelCreative Director:
Shay IsraelArt Director:
Yuval ZuckermanCopywriter:
Ronni AzulayDigital Creative Director:
Idan KligermanCreative Social:
Nofar Birenbaum, Eshchar CohenCreative Digital:
Gal MamalyaVP Strategic Planning:
Yossi ‘Joe’ BaruchMarcom Director:
Eva HassonVP Group Account Head:
Lee BrynAccount Executives:
Lior Ben Izhak, Tye SchreiberVP Production:
Iris IsraeliAgency Producer:
Bosmat Ben-DavidVideo Editor:
Leehou PoratDate:
March, 2020More from Elite Chocolate
Elite Chocolate: Before, After
9.0
Elite's Cow Chocolate: Let's make life here sweeter
8.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025