ESPN: Anyone Can Bracket

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Media

Created in partnership with longtime creative partner Butler, Shine, Stern & Partners (BSSP), “Anyone Can Bracket,” embraces the unpredictability of the tournament. Through the campaign’s cast of characters, fans can see how there is no one way, or one type of person, who can fill out a bracket. Anyone — or anything — can fill one out and have a pretty good shot at success.

Credits

Advertising Agency:

BSSP, USA

Executive Creative Director:

Sinan Dagli

Creative Director:

Robyn Tenenbaum

Senior Art Director:

Lauren Byers

Associate Creative Director:

Justin Cannon

Senior Producer:

Cade Wallace

Associate Producer:

Shelby Deffterios

Head of Strategy:

Jake Bayham

Associate Strategy Director:

Adrienne Johnson

Account Director:

Kyle Rodriguez

Account Supervisor:

Gustavo Feria

Project Manager:

Kelsey Oium

Senior Business Affairs Manager:

Krista Horn

Production Company:

The Sweetshop

Executive Producers:

George Meeker, Jeff Miller, Kristian Andresen

Production Service:

Transmission Creative

Director:

Kate Halpin

Producer:

Colin Hudock

Director of Photography:

Mat Barkley

Production Designer:

Rose Weir

Production Supervisor:

Jennifer Davis

Editorial / Finish:

Mackcut

Editor:

Brendan Hogan

Assistant Editor:

Brian Gladstone

Executive Producer:

Gina Pagano

Animation:

Nick Quiles

Conform:

Jim Hayhow

Sound Design:

Brendan Hogan, Marc Healy

EVP, Creative Studio and Marketing:

Tina Thornton

VP, Brand Marketing:

Seth Ader

Sr. Director of Brand Marketing:

Alex Healy-Lucciola

Associate Director of Brand Marketing:

John Lobo

Associate Producer II:

Jon Little

Coordinator, Brand Marketing:

Lenny Washington

Date:

February, 2024