eToro: Watch the Market Moves

10.0

Media Type:

Online Online

Brand

brand

Country:

Israel

Industry:

Financial Services

Background: For the launch of eToro in New York, eToro tapped into the heart of the market - the bull and bear which are always in constant struggle. This time, the fight is a dance-off in the heart of Manhattan's Times Square. The video and billboards were all created by Generative AI tools. Watch the market moves and follow other traders on the world's largest social trading platform.

Credits

CMO:

Nir Smulewicz

VP Marketing:

Yannay Politi

Head of Creative:

Shay Chikotay

Senior Art Director:

Ella Krap Israel

Senior Creative Copywriter:

Dror Rosenfeld

Art Director:

Julia Remez

Marketing Operation Team Leader:

Hila Shechter

Marketing Project Manager:

Adva Aizinger

AI Production:

Dor Brothers

Date:

November, 2024

Latest News

Dec. 06, 2024

Gerety Awards Toasts to the Winners in London

Past and present jury members, entrants, and London creatives gathered at Forsman & Bodenfors London to celebrate the UK winners with cocktails and a live Gerety Talk

Dec. 06, 2024

Mercedes-AMG PETRONAS F1 Team Bids an Emotional Farewell to Lewis Hamilton with a Global Campaign by AMV BBDO

This is the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account through competitive pitch