eToro: Watch the Market Moves

10.0

Media Type:

Online Online

Brand

brand

Country:

Israel

Industry:

Financial Services

Background: For the launch of eToro in New York, eToro tapped into the heart of the market - the bull and bear which are always in constant struggle. This time, the fight is a dance-off in the heart of Manhattan's Times Square. The video and billboards were all created by Generative AI tools. Watch the market moves and follow other traders on the world's largest social trading platform.

Credits

CMO:

Nir Smulewicz

VP Marketing:

Yannay Politi

Head of Creative:

Shay Chikotay

Senior Art Director:

Ella Krap Israel

Senior Creative Copywriter:

Dror Rosenfeld

Art Director:

Julia Remez

Marketing Operation Team Leader:

Hila Shechter

Marketing Project Manager:

Adva Aizinger

AI Production:

Dor Brothers

Date:

November, 2024