FIFA: The shoe that lets grass grow
Media Type:
DM
Brand
Agency
Country:
Industry:
FIFA will design the firs soccer shoe that grows new grass with every step you play. While playing and applying pressure, the grass seeds are pushed down into the cleats and are firmly planted into the earth.
Credits
Advertising School:
School of Visual Arts, New York, USACreative Director:
Frank AnselmoArt Directors / Copywriters / Illustrators / Photographers:
Jasper Vierboom, Mitchell DiercksDate:
June, 2017
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