Finom: Bureaucracy Monster, AC

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Germany

Industry:

Financial Services

Modern fintech platform Finom has launched its first-ever brand awareness campaign, taking a bold, ironic swing at one of Germany’s most hated institutions: its own bureaucracy. Together with creative agency Talent, Finom introduces the “Bürokratiemonster” — a ridiculous, hand-crafted creature built entirely from real German tax forms and declarations. The goal? To give bureaucracy a face, laugh at it, and offer a smarter alternative.

Credits

Advertising Agency:

Talent Creative

Executive Creative Director:

Anna Migaleva

Associate Creative Director:

Lucy Kulibaba

Designer:

Elizabeth Korotaeva

Client Service Director:

Ksenia Luzhnova

Account Director:

Alexandra Boettcher

Executive Producer:

Alisa Smirnova

Creative Director:

Roman Vydashenko

Brand Director:

Roman Bukh

Brand Manager:

Anna Shevchenko

Date:

October, 2025

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