Franz&rené: Walk Together, 1

10.0

Media Type:

DM DM

Agency

agency

Country:

Switzerland

Industry:

Agency Self-Promo

Every new year’s eve, we make wishes. This year, FRANZ&RENÉ had a crazy one. That everyone walks together, not over each other in 2019. To help the world to do so, the agency produced mismatching socks, forcing symbolically public enemies to walk together. We sent these socks to our partners, but also to our competitors and to the 4 "heroes” that made this campaign together. Let’s walk together, not over each other.

Credits

Advertising Agency:

Franz & Rene, Bern, Switzerland

Creative Director / Copywriter:

Yoann Cosson

Art Director / Illustrator:

Gianluca Terzini

Art Director:

Gaëlle Valentini

Photographer:

Grégory Collavini

Date:

January, 2019

Latest News

Aug. 23, 2026

No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials

The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film

Aug. 23, 2026

Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers

ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance