IKEA: Don't Worry, You can Afford it, Coco


Media Type:

Print Print






House, Garden

In IKEA's mission to “creating a better everyday life for the many people”, the world's leading furniture brand realised that homes are also composed of extra members, as pets have become cherished additions to households worldwide. With the pet care sector in the UAE soaring to a valuation of $300 million and approximately 1.5 million pet "parents" residing in the country, according to insights from the recent Pet World Arabia exhibition in Dubai, the significance of pets in homes is undeniable.


Advertising Agency:

Ingo The Agency, Hamburg

Global CCO:

Liz Taylor

Creative Chairman:

Dr. Stephan Vogel


Tobias Ahrens

Creative Director:

Nicolas Lopez, Fernando Montero, Tomas O'Gorman

Jr. Art Director:

Andrea Lopez-Boado, Prawidchaya (Jean) Tetanonsakul

Production Company:

The Producer


Alberto Escudero


Irene Paz

Photography Assistant:

Katina Niklas, Oscar Calleja

Production Assistant:

Oriana Nigro Acevedo

Art Direction:

Wuanda Velasquez, David Moreno Fuentes

Sound Design / Post-Production:


Music & Sound Composer:

Camilo Remolina, Jan Finck Barboza

Senior Compositing Artist:

Zarko Kitanovic

GM Marketing, Communication & Interior Design:

Carla Klumpenaar

Regional Marketing Manager:

Dina Al Sahhar

Regional Digital Marketing Specialist:

Merah Abushattal

Regional Marketing Specialist:

Houda Sfar

Regional Marketing Specialist:

Mohamed Maihoub


March, 2024

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