IKEA: FOMO, Party
Media Type:
Online
Brand
Agency
Country:
Industry:
When you’re getting ready to party, or scrolling to your heart’s content, or building up your career, you see sleep as a necessary evil. Don’t even think about doing those things sitting in your bed. Seriously. Stay. Away. From your bed. Or you risk falling prey to sleep’s sweet embrace. But is it that bad though? If you do fall asleep, you’ve actually made a decision. You chose sleep over the things that seem to matter the most, but they don’t. So perhaps, sleep is better than them after all.
Credits
Advertising Agency:
The Newtons LaboratoryCreatives:
Giannis Sorotos, Dionysia Lampadariou, Markella PlianthouClient Service:
Elissavet AthanassiadiProduction Company:
Picky ProductionsDirector:
Thanos MitsiosDOP:
Giannis GeorgiouEditor:
Andreas GiannakopoulosSound, Music:
BounceDate:
November, 2024More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo
The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video