IKEA: FOMO, Party

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Greece

Industry:

House, Garden

When you’re getting ready to party, or scrolling to your heart’s content, or building up your career, you see sleep as a necessary evil. Don’t even think about doing those things sitting in your bed. Seriously. Stay. Away. From your bed. Or you risk falling prey to sleep’s sweet embrace. But is it that bad though? If you do fall asleep, you’ve actually made a decision. You chose sleep over the things that seem to matter the most, but they don’t. So perhaps, sleep is better than them after all.

Credits

Advertising Agency:

The Newtons Laboratory

Creatives:

Giannis Sorotos, Dionysia Lampadariou, Markella Plianthou

Client Service:

Elissavet Athanassiadi

Production Company:

Picky Productions

Director:

Thanos Mitsios

DOP:

Giannis Georgiou

Editor:

Andreas Giannakopoulos

Sound, Music:

Bounce

Date:

November, 2024

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