IKEA: Steps

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot (or public transport if they don’t have the stamina).

Credits

Advertising Agency:

Mother London, UK

Date:

April, 2019

Latest News

Oct. 01, 2019

Director Nick Spooner's Circle K Campaign Will Have You Speaking Fleet

Six Hilarious New Spots Produced by PRISM for Taylor

Oct. 01, 2019

Superfrau. Athlete or mother-you shouldn't have to choose

On's campaign shows triathlete Nicola Spirig combining being an Olympic athlete with being a mother of three.