IKEA: The Aphrodisiac Collection, 1

8.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Greece

Industry:

House, Garden

Looking to set the mood for the perfect Valentine’s date? Well, the mood you’re looking for might have a little hint of frustration. Let’s face it: sex is better after a fight, and fights come easier while working on an IKEA piece with your special someone. This highlights IKEA furniture as the most obvious yet easily missed aphrodisiac. In this case, losing a screwdriver and losing your clothes might be only a few minutes apart. In our latest work for Valentine’s Day, we ask couples to… come together, and get assembling.

Credits

Advertising Agency:

The Newtons Laboratory, Athens, Greece

Creatives:

Giannis Sorotos, Dionysia Lampadariou, Markella Plianthou, Panos Nouveloglou

Date:

February, 2024