Indesit: #DoItTogether

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework. With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework

Credits

Advertising Agency:

JWT Italy

CEO & Chief Creative Officer:

Sergio Rodriguez

Chairman & Chief Creative Officer:

Enrico Dorizza

Creative Director:

Fabrizio Pozza

Copywriter:

Giulia Brugnoli

Art Director:

Gabriele Ciregia

Account Director:

Giulia Profili

Account Executive:

Giorgio Mirani

Strategic Planner:

Monica Botticelli

Director:

Fran Torres

Producer:

Marijana Vukomanovic

Music:

Sizzer

Date:

April, 2017
#Emotional

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace

Aug. 21, 2026

The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace

D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work

Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?

Aug. 21, 2026

Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?

Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch