Indesit: #DoItTogether
Media Type:
Film
Brand
Agency
Country:
Industry:
The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character.
Indeed, reality is quite different; in 2017 women still do the majority of the housework.
With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework
Credits
Advertising Agency:
JWT ItalyCEO & Chief Creative Officer:
Sergio RodriguezChairman & Chief Creative Officer:
Enrico DorizzaCreative Director:
Fabrizio PozzaCopywriter:
Giulia BrugnoliArt Director:
Gabriele CiregiaAccount Director:
Giulia ProfiliAccount Executive:
Giorgio MiraniStrategic Planner:
Monica BotticelliDirector:
Fran TorresProducer:
Marijana VukomanovicMusic:
SizzerDate:
April, 2017People Also Viewed
Ad of the Day | Veterans For Gun Reform: PSA
9.3
Ad of the Day | Cadbury: Mum's Birthday
10.0
Ad of the Day | Breast Cancer Now: 2050
8.4
Ad of the Day | Saturn: Anna
9.7
Ad of the Day | Tile: Lost panda
9.6
Ad of the Day | Nescafe: Those Few People
9.9
Ad of the Day | Volkswagen: Generations
9.8
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
We Are Social Milan Partners with Netflix on Special RIV4LI Episode Inspired by a 13-year-old Fan's Letter
Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience