Indesit: #DoItTogether

9.8

Media Type:

Film Film

Brand

brand

Agency

agency
The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework. With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework

Credits

Advertising Agency:

JWT Italy

CEO & Chief Creative Officer:

Sergio Rodriguez

Chairman & Chief Creative Officer:

Enrico Dorizza

Creative Director:

Fabrizio Pozza

Copywriter:

Giulia Brugnoli

Art Director:

Gabriele Ciregia

Account Director:

Giulia Profili

Account Executive:

Giorgio Mirani

Strategic Planner:

Monica Botticelli

Director:

Fran Torres

Music:

Sizzer

Date:

April, 2017

Latest News

Mar. 29, 2024

Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge

Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret