INEOS Grenadier: Us vs Them
Media Type:
Print
Brand
Agency
Country:
Industry:
INEOS Automotive, the British 4x4 manufacturer, is once again taking aim at the increasingly soft category with a new phase of its “Us vs Them” campaign, created by Wonderhood Studios. The campaign follows the huge success of phase 1, which saw INEOS taking the fight directly to Land Rover by parking a vast poster outside one of the brand’s largest London dealerships. It featured an image of a pristine Land Rover going grille to grille with a beaten up Grenadier, and was emblazoned with the line “Let’s take this outside”.
Credits
Advertising Agency:
Wonderhood StudiosChief Creative Officer:
Aidan McClureJunior Creative Team:
Coel James, Chiara PiccirilloSenior Creative:
Bryan StewartHead of Strategy:
Joe HarrisStrategist:
Kit ThwaitesAccount Director:
Millie WatsonSenior Account Manager:
Katie LutonAccount Executive:
Hannah ChinyembaAgency Producer:
Giordi CaputoProduction Company:
Wonderhood MakersMakers Co-Founder/EP:
Jo LumbProducer:
Giordi CaputoPhotographer:
Benedict RedgroveDirector:
Benedict RedgroveEditor:
Paul ResonPost Production:
Hijack PostSound Design:
Hijack PostDoP:
Archie MullerFirst AD:
Chris MalinRetoucher:
INKDate:
July, 2025
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