Intermark Group: Ad Psych Field Trip, Descriptive Language
Media Type:
Experiential
Agency
Country:
Industry:
Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study titled "Ad Psych Field Trips" explores the link between foundational behavioral science principles and today’s consumer-buying decisions.
Credits
Advertising Agency:
Intermark Group, Birmingham, USADate:
February, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 19, 2026
A&W Asks Fans to Officially Declare Their Allegiance to Its Long-Awaited Chicken Sandwich
The iconic QSR franchise asks fans to swear off other chicken sandwiches, stoking fast-food rivalries on Instagram
Aug. 19, 2026
Cosmo Expands Across Latin America with a new Production Service Platform
Born in Rio de Janeiro, the production service company is expanding its capabilities across Latin America through a strategic partnership with Landscape