Jaguar: HotWheels

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

The new films use innovative storytelling techniques and combine live action and computer-generated images, allowing you, as the campaign says, to ‘Just Imagine’ the thrill of driving or sitting in a new Jaguar F-TYPE. Designed to coincide with the new F-TYPE arriving in showrooms, they are the result of extensive collaboration between Jaguar, agency Spark44 and London-based Framestore Pictures. Director William Bartlett places the new Jaguar F-TYPE in different scenarios to highlight its features. It races alongside galloping horses to showcase the 2.0-litre Convertible model, leaps off a ski jump to promote the power of its 5.0-litre V8 R version and shows off its handling on a Hot Wheels-inspired track. It’s also the centre of attention as a photographer snaps images, and it shrinks to the size of a stitch in the trim to show its beautiful new interior.

Credits

Advertising Agency:

Spark44 London, UK

Global Chief Creative Officer:

Brian Fraser

Creative Directors:

Lee Aldridge, Sean Doyle

Copywriter:

Kristofer Richardson

Art Director:

Miguel Soares

Business Director:

Jon Busk

Sr. Account Director:

Carrie-Ann Wilkes

Account Manager:

Emily Briscoe

Sr. Producer:

Corin Kiddy

Production Assistant:

Lee O'Hare

Visual Effects:

Framestore

Director:

William Bartlett

Producer:

Sian Jenkins

Production Manager:

Emma Hughes

Production Assistant:

Noah Enhus

Date:

March, 2020

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