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Cannes vs. The Consumers: Craft and Humour Conquer AI

Jul. 03, 2026

Cannes vs. The Consumers: Craft and Humour Conquer AI

System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026

Rainbow Lobster Behind Grand Prix for Good-Winning 600K Network

Jul. 03, 2026

Rainbow Lobster Behind Grand Prix for Good-Winning 600K Network

The Cannes Lions-winning project became a global call for humanitarian aid after Venezuela's devastating earthquake