John Hardy: Craft as Ritual

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Artisan handcrafted jewelry brand John Hardy has turned to full-service creative agency Standard Black to launch “Craft as Ritual,” a brand-focused multimedia marketing campaign that brings the company’s Balinese traditions and values to life to appeal to its audience of luxury consumers—as well as new, younger shoppers interested in handmade items and sustainability.

Credits

Advertising Agency:

Standard Black

Date:

October, 2022

Latest News

Feb. 23, 2024

Mindy Kaling and WW7 Ask Why You’Re Calling Them "Ma'Am"

World War Seven's Lizzy Born directs Maybelline's latest campaign for its Instant Eraser Treatment Makeup, starring their new spokesperson, Mindy Kaling

Feb. 23, 2024

Kia's EV9 and INNOCEAN Berlin do the Impossible by Bringing Back the Sun to Northern Europe

As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals' energy levels