John Hardy: Craft as Ritual
Media Type:
Film
Brand
Agency
Country:
Industry:
Artisan handcrafted jewelry brand John Hardy has turned to full-service creative agency Standard Black to launch “Craft as Ritual,” a brand-focused multimedia marketing campaign that brings the company’s Balinese traditions and values to life to appeal to its audience of luxury consumers—as well as new, younger shoppers interested in handmade items and sustainability.
Credits
Advertising Agency:
Standard BlackDate:
October, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport
Sep. 28, 2026
Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing