Kiss FM: Changes

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Media

Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.

Credits

Advertising Agency:

Almap BBDO, Brazil

Chief Creative Officer:

Luiz Sanches

Executive Creative Director:

Marcelo Nogueira

Creatives:

Vitor Rolim, Pedro Arvati

Illustration and Animation:

Vitor Rolim

Liaisons:

Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves, Ana Carolina Manfio

RTV:

Vera Jacinto, Diego Villas Boas, Leo Damasceno

Audio Production:

RAW Audio

Composer:

Hilton Raw

Liaisons:

Fernanda Costa, Carol Peternelli

Coordination:

Robério Barbosa

Voiceover:

André Arteze

Date:

February, 2020