La Caja Generali: Lighting Dangerous Roads
Media Type:
Outdoor
Country:
Industry:
You Can’t Read These Insurance Billboards at Night. They Light Up Dangerous Roads Instead
Credits
Advertising Agency:
TBWA\Buenos Aires, ArgentinaChief Creative Officer:
Pablo PonciniCreative Team:
Joaquín Camicha, Pablo Bugueiro BertierHead of TV:
Charly AgueroAgency Producer:
Juliana OrcaizaguirreAccount Director:
Loreley FugantiProduction House:
PrimoDirector:
CLANExecutive Producer:
Caro CordiniProducter:
German LentiniCinematography:
Marcos HastrupArt Director:
Magui PeraltaEditor:
Manuel SalomonPostproduction:
Pickle HouseMusic:
NoroesteDate:
February, 2019Ad of the day
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