La Laitiere: The Milkmaid
Media Type:
Print
Brand
Agency
Country:
Industry:
Ogilvy Paris launch the first advertising using AI DALL.E Outpainting feature for the French brand La Laitière and show in this ad how pleasurable it is to take time. Vermeer’s painting baptized “The Milkmaid” [La in French] portrays a dairy craftswoman in the middle of preparing a recipe. The masterpiece crossed centuries... until becoming, at the end of the 90's, the emblematic icon behind the French favorite Nestle yogurts and dessert brand, La Laitière.
Credits
Advertising Agency:
Ogilvy Paris, FranceDate:
September, 2022
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content