La Laitiere: The Milkmaid

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Confectionery, Snacks

Ogilvy Paris launch the first advertising using AI DALL.E Outpainting feature for the French brand La Laitière and show in this ad how pleasurable it is to take time. Vermeer’s painting baptized “The Milkmaid” [La in French] portrays a dairy craftswoman in the middle of preparing a recipe. The masterpiece crossed centuries... until becoming, at the end of the 90's, the emblematic icon behind the French favorite Nestle yogurts and dessert brand, La Laitière.

Credits

Advertising Agency:

Ogilvy Paris, France

Date:

September, 2022