Lacta: See the Love

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Greece

In Greece, a country still not open to diversity, Lacta, a brand synonymous with love, asked viewers to look beyond stereotypes and see love with this TV campaign for Valentine's Day.

Credits

Advertising Agency:

Ogilvy, Athens, Greece

Chief Creative Officer:

Panos Sambrakos

Group Creative Director:

Aggeliki Kornelatou

Creative Director:

Katerina Androuli

Senior Art Director:

Panos Pagonis

Associate Creative Director:

Katerina Dimitrakopoulou

Junior Art Director:

Vasiliki Christopoulou

Executive Producer:

Veta Chatziioannou

Client Service Director:

Christina Alifakioti

Senior Account Director:

Elena Vlagouli

Planning Director:

Georgia Mantidou

Production Company:

Foss Productions

Directors:

Diego Santana Claudino, Guto Azevedo

DOP:

Agustin Claramount

Αrt Director:

Rania Gerogianni

Locations:

Locatopia Panayotis Lazarakos

Casting:

Ready2cast

Director's Assistant:

Melina Siouga

Producer's Assistant:

Olympia Kappou

Styling:

Dafni Iliaki

Make Up:

Alexandra Myta

Hair Stylist:

Christina Micha

Production Manager:

Dimitris Skiadopoulos

Editor:

Fotis Vasilis

Post Production House:

Foss Studio

Colorist:

Marla Grading

Post Production Coordinator:

Dimitris Sionis

Song Title:

Everybody's got to learn sometime

Written By:

James Warren

Arranged and Produced By:

Music For Ads

Date:

February, 2020

Latest News

Sep. 14, 2026

Unilever's Rexona Launches First Southeast Asia Campaign with frank. Singapore

The global platform, developed by LOLA MullenLowe and launched in late 2025, repositioned Rexona around the broader truth that life gives women many reasons to sweat

Sep. 14, 2026

Magic Mind Unleashes The "Lil' Genius" Inside All of Us

The campaign uses fast-paced, offbeat humor to explain the unique product benefits while dramatizing the highly relatable problem Magic Mind solves