Leroy Merlin: Plan B
Media Type:
Online
Brand
Agency
Country:
Industry:
Mowing your lawn without petrol, pollution, noise, and with a sheep. It's now possible, thanks to Plan Bêêê, a new service offered by Leroy Merlin in partnership with Greensheep and orchestrated by BETC Fullsix. An ecological and poetic alternative to the lawnmower, designed to reconcile nature and everyday life.
Credits
Agency Managers:
Tiphaine Du-Plessis, Mathieu Roux, Céline Leprince, Oscar Peteil, Camille RouxChief Creative Officer:
Ivan BeczkowskiCopywriters:
Ivan Beczkowski, Gregory TormoArt Directors:
Caroline Lambert, Stephane SitterCreative Producer:
Shaeron AstrouStrategic Planners:
Etienne Averseng, Julie Quicray 125%Date:
July, 2025More from Leroy Merlin
Ad of the Day | Leroy Merlin: Enzo and his Daughter Paloma
9.7
Leroy Merlin: There's Still Love Somewhere
9.5
Leroy Merlin: Life's Adventure
9.8
Leroy Merlin: Bathroom
0.0
Leroy Merlin: Happy Valentine's Day
0.0
Leroy Merlin: Spring Cleaning
0.0
Leroy Merlin: Price drop, 3
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing