Leroy Merlin: Plan B
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Online
Brand
Agency
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Industry:
Mowing your lawn without petrol, pollution, noise, and with a sheep. It's now possible, thanks to Plan Bêêê, a new service offered by Leroy Merlin in partnership with Greensheep and orchestrated by BETC Fullsix. An ecological and poetic alternative to the lawnmower, designed to reconcile nature and everyday life.
Credits
Agency Managers:
Tiphaine Du-Plessis, Mathieu Roux, Céline Leprince, Oscar Peteil, Camille RouxChief Creative Officer:
Ivan BeczkowskiCopywriters:
Ivan Beczkowski, Gregory TormoArt Directors:
Caroline Lambert, Stephane SitterCreative Producer:
Shaeron AstrouStrategic Planners:
Etienne Averseng, Julie Quicray 125%Date:
July, 2025More from Leroy Merlin
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