Lexus: Magnet

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

Lexus has partnered up with Great Guns and director Bruce St Clair to deliver its latest pair of conceptual commercials. Set to an upbeat track, ‘A Magnet For Adventure’ shows objects associated with outdoor trips - from a kayak to a tent - mysteriously experiencing an upwards pull and levitating. Floating across the sky, navigating between buildings and trees, they finally settle on the magnet that’s been attracting them - a Lexus.

Credits

Advertising Agency:

The & Partnership, Japan

Date:

January, 2023

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