LG: Star Wars Day
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
For Star Wars Day (May the 4th Be With You), LG Electronics USA began teasing an upcoming first-of-its-kind Star Wars collaboration in a unique way. The announcement, which began appearing on LG’s digital billboard Times Square, featured a message in the Star Wars alphabet, "Aurebesh," to alert fans about the launch of the unique collaboration between LG and the Star Wars franchise.
Credits
Advertising Agency:
HS Ad, USASenior Director, Marketing, Home Electronics:
Jose CardonaExecutive Creative Director:
John LongCreative Director:
John Price, John KimDesign Director:
Alison FrostAccount Leads:
Robert Sim, Dan TowerProject Lead:
Tulika Sodera, Jessica WickenheisserExecutive Producer:
Scott ZaretskyEditor:
David DucaneDate:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
We Are Social Milan Partners with Netflix on Special RIV4LI Episode Inspired by a 13-year-old Fan's Letter
Produced by Stand By Me and featuring members of the original cast, the episode culminates in a surprise visit to the real Hailé's home in Toulouse
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience