LG: Star Wars Day

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

USA

For Star Wars Day (May the 4th Be With You), LG Electronics USA began teasing an upcoming first-of-its-kind Star Wars collaboration in a unique way. The announcement, which began appearing on LG’s digital billboard Times Square, featured a message in the Star Wars alphabet, "Aurebesh," to alert fans about the launch of the unique collaboration between LG and the Star Wars franchise.

Credits

Advertising Agency:

HS Ad, USA

Senior Director, Marketing, Home Electronics:

Jose Cardona

Executive Creative Director:

John Long

Creative Director:

John Price, John Kim

Design Director:

Alison Frost

Account Leads:

Robert Sim, Dan Tower

Project Lead:

Tulika Sodera, Jessica Wickenheisser

Executive Producer:

Scott Zaretsky

Editor:

David Ducane

Date:

May, 2022